If you want to increase revenue per booking, you can implement up-selling and cross-selling strategies. For example, you might entice guests with a pre-stay email, inviting them to book additional services to be ready in their room (birthday cakes, flowers, wine bottles, etc.), or suggest upgrading to a larger room or one with additional amenities, like a balcony or a hot tub. You could also offer transfers to/from the airport or bike rentals—there's a whole world of partners and opportunities!