📊 Marketing - Analytics

Step-by-Step Instructions:

1. Navigate to Marketing > Analytics.
2. Look at the top metrics dashboard to immediately see your total Revenue, Reservations, and Customers Reach percentage.
3. Review the Funnel chart. This visualizes the customer journey from the number of emails delivered, to opens, to clicks, and finally, completed bookings.
4. Scroll down to the Newsletter sent table to see a detailed, historical breakdown of how individual campaigns performed against each other.

⚠️ Warning: If your Open rate is high but your Click rate is low, it means your subject line worked, but your internal offer needs improvement!