From the advanced settings in the Strategies menu, you can finely customize the basic settings of the algorithm. In this section, you can adjust the weight of the day of the week, the weight assigned to increases or decreases linked to the property's occupancy percentage, the impact of events, and so on.
To access this section, after opening the Strategies section and selecting the strategy you wish to modify (the general strategy is set permanently, but you can also work on specific periods if desired), simply click on the gear icon.
You can then switch to advanced mode:
In advanced mode, you can independently adjust all the parameters of the algorithm: let's go through them one by one.
Drop & Pickup
Let's start with a very simple example: if, for tomorrow's date, the property is still completely unoccupied, the algorithm will most likely lower the rate to increase the chances of selling. This rate reduction is called a "Drop."
In the Advanced Strategies section dedicated to Drop and Pickup, you have the ability to increase and/or decrease the aggressiveness of rate adjustments, both upward and downward, based on the property's occupancy percentage.
You can work in two modes:
Drop & Pickup: slider
Negative values on the slider indicate downward aggressiveness. Moving the slider to the left (e.g., from -1 to -3) instructs the algorithm to become much more aggressive in lowering rates due to the "Proximity to the date" factor. Conversely, if the goal is to mitigate the downward aggressiveness, the slider can be moved closer to 0 (e.g., from -1 to -0.1).
The graph below the slider provides a preview of the strategy's impact. For example, if the occupancy remains at 0%, moving the slider from -1 to -1.9 will influence the strategy both for dates far from the check-in (between 60 and 140 days before check-in) and for close-in dates (from 10 to 0 days before check-in).
You can adjust the daily occupancy to visualize on the graph how the strategy is affected by the slider.
Similarly, positive values on the slider indicate upward aggressiveness. Moving the slider to the right (e.g., from +1 to +3) instructs the algorithm to become much more aggressive in increasing rates due to the "Property performance" factor. Conversely, if the goal is to mitigate upward aggressiveness, the slider can be moved closer to 0 (e.g., from +1 to +0.1).
In the screenshot below, we can see how the strategy would change if we set very strong upward aggressiveness: with occupancy at 0%, the system would increase rates between 60 and 10 days before check-in.
By adjusting the daily occupancy, we can observe how the strategy would change: for instance, assuming a 50% occupancy, prices would increase significantly across the board, regardless of the booking window.
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Drop & Pickup: Eigene Regein
Custom rules allow for even more granular control over the logic behind pickup and drop adjustments.
With this feature, you can define specific increase and decrease rules that the algorithm should follow based on the booking window.
For example, you could decide that for last-minute bookings—3 days before check-in—if occupancy hasn’t reached 100%, the algorithm should drastically reduce the rate by -30%.
You could also decide that between 4 and 15 days before check-in, if occupancy is below 50%, the algorithm should lower rates by -15%. If occupancy is between 50% and 70%, it should reduce rates by -10%, and finally, if occupancy is between 70% and 95%, it should decrease rates by -5%.
For booking windows not covered by a custom rule, the default Drop and Pickup settings defined by the algorithm will apply.
Day of week
In addition to Drop and Pickup, advanced settings also allow you to adjust the weight of the day of the week by setting specific increases or decreases depending on whether it’s a weekday or a weekend.
Events & Holidays
In the Events and Holidays section, you can adjust only the impact of the "Event" factor. For example, if the algorithm by default increases the price for Christmas Day by +10€, moving the slider to the right will increase the price further, while moving it to the left will reduce the increase.
Starting price
In the Starting Prices settings, you can quickly increase or decrease the starting price by a percentage for all room or apartment types, either for a specific period or for the entire pricing strategy. The starting price serves as the baseline for the rates in your strategy.
Adjusting this value will proportionally impact the published price based on the selected percentage.
For more precise adjustments to starting prices, visit the Starting Prices section on the Property Settings page.
Influenza sulla occupazione di mercato
The last parameter in the section affects how market occupancy impacts your strategy.
In other words, if your occupancy is lower than the market's, prices decrease; if higher, prices increase to optimize revenue.
The default setting is "Moderate," but you can decrease or increase the impact of market occupancy by moving the slider to the left or right. Additionally, you can choose to completely disable the influence of market occupancy by simply toggling off the flag.
Once you’ve made all the desired changes, always remember to click "Save Strategy" in the top-right corner.