Strategy - Advanced Settings
In this article:
From the advanced settings of the strategies menu, you can customize the basic settings of the algorithm in detail. From this section, you can indeed choose the weight of the day of the week, the weight of the increase and decrease linked to the property's occupancy percentage, the weight of events, the starting price, and the market.
To access this section, after opening the dedicated Strategies section in the navigation menu on the left and having selected the strategy to modify, you just need to click on the gear icon as shown below and select Switch to advanced mode.
Drop & Pickup
Here you can control price fluctuations by evaluating three key factors for each stay date: your occupancy, the expected booking pace, and the demand pressure.
The latter two are calculated by an AI model that combines your performance data with detailed accommodation features, market signals, and seasonal trends to provide accurate and contextualized forecasts.
If your occupancy is lower than expectations, prices tend to decrease. If it is higher than expectations, prices tend to increase.
The left slider controls the Drop, defining the speed and extent of the price decrease when the property is lagging behind the expected booking pace.
- A value closer to -3 makes the strategy progressively more reactive: prices drop more and more significantly, even well in advance of check-in, if occupancy is lower than expected.
- A value of 0, on the other hand, prevents any price reduction, even in case of low occupancy.
The right slider controls the Pickup, adjusting the intensity of the price increase when occupancy grows more rapidly than expected.
- A value closer to +3 makes the system progressively more aggressive: prices increase more and more rapidly as rooms fill up.
- A value of 0 keeps prices stable, avoiding increases even when demand is high.
Impact Preview
In the graph below the slider, you can view a preview of the Drop / Pickup impact at any time. By setting the date to the current date, or to the start date of the period we are modifying, you can view the increases or decreases based on the property's occupancy level and the distance from the check-in date, for the 90 days from that date based on the set levels.
By increasing the Drop and setting it to -2, from -1, you can notice how as we get closer to the check-in date, the price drops to almost -30%, instead of -2% with the previous settings.
Conversely, by lowering the Drop to e.g., -0.3, we can see how the price curve begins to decrease less and less, remaining more stable until the check-in date.
Drop & Pickup: Custom Rules
Custom rules allow for even deeper control of the logic underlying Drop & Pickup. Thanks to this function, you can indeed choose the increase and decrease rule that the algorithm must follow based on the booking window, effectively replacing the impact of the sliders.
Example: By adding a day rule, you could decide that for last-minute bookings, e.g., 3 days before check-in, if occupancy does not reach 100%, the algorithm should drastically lower the rate on all available rooms, by -30%.
You could also add another rule, between 4 and 15 days from check-in, so that when occupancy is below 50%, the algorithm should lower the rates by -15%, while if it is between 50% and 70% it should cut them by -10%, and finally, if it is between 70% and 95% it should cut them by -5%.
In booking windows not covered by a custom rule, the settings related to Drop and Pickup will be the default ones, set by the algorithm.
Day of the Week
In addition to Drop and Pickup, thanks to the advanced settings, you can also modify the weight of the day of the week, setting specific increases and decreases depending on whether it is a weekday or the weekend.
Starting from a base value of 0%, which means the day has no influence on the pricing strategy, you could, for example, set Friday and Saturday to 100% more, exponentially increasing the price compared to other days of the week. Like other parameters of the strategy, this should not be seen in absolute terms, as it interacts with all other variables within the strategy.
Events and Holidays
The Events and Holidays parameter allows you to adjust the impact of events and holidays without having to modify each one individually.
A value of 0 means that events and holidays will have no effect on the prices of your rooms, while a value of e.g., 2 will significantly increase the value of the Event modifier in the Calendar during those periods.
Use the price chart to see how these changes affect your rates. If you need more precise control over specific events, you can adjust them individually in the calendar.
Starting Prices
From the settings related to starting prices, you can quickly increase or decrease the starting price as a percentage value for all room or apartment types for the period you are modifying. Remember: The initial price serves as the basis for your strategy's rates.
For more precise adjustments to starting prices, visit the Starting Prices section on the Property Settings page.
Market Occupancy
The last parameter in the section influences the impact of market occupancy on the strategy. This means that if your occupancy is lower than that of the reference market, prices go down; if it is higher, prices increase to optimize revenue.
The default setting is Moderate, but you can decrease or increase the impact of market occupancy by moving the slider to the left or right. You can also decide to completely disable the influence of market occupancy simply by turning off the toggle.
Once you have made all the desired changes, always remember to click on Save strategy in the top right corner.