Smartconnect is our messaging tool and an advanced platform designed to automate communications with your guests. Its main purpose is to transform guest communication into a strategic sales and loyalty-building opportunity.
Key Advantages
Using Smartconnect offers numerous benefits to your business, focusing mainly on revenue optimization and disintermediation from Online Travel Agencies (OTAs).
The main objectives of Smartconnect include:
- Automating guest communications: It allows for efficient management of the message flow, saving staff time through the creation of marketing campaigns and the sending of messages pre, during, and post-stay.
- Selling own and third-party extra services (Upselling): Through a dedicated marketplace, which can contain services and products that can be purchased by the guest, to increase the revenue of each booking.
- Increasing direct bookings and Disintermediation from OTAs: Smartconnect supports the creation of email marketing campaigns specifically designed to encourage occupancy and direct bookings, reducing the reliance on external sales channels.