Flash Sales are promotions that offer a special rate for a very limited period of time. There are various channels that sponsor flash sales, ranging from the common Limited-time Offer on Booking.com to companies specializing in this activity, such as Secret Escapes.
Flash sales have a particular appeal, driven not only by a very advantageous rate but also by their temporary nature: if the customer wants to book the discounted rate, they will have little time to make the reservation and, above all, limited availability. It is possible, in fact, to dedicate only one room category to the flash sale, and some sales channels even allow the promotion to be granted for only a few units. In essence, this neutralizes the peace of mind that customers experience when booking during the low season, by applying the principle of scarcity to a very competitive rate.