To improve your offer during the low season, it's important to show potential customers the advantages of choosing your property. You can do this by offering discounted rates, personalized packages, additional services, or exclusive experiences. Additionally, by highlighting the unique aspects of your property, such as location, style, history, cuisine, and sustainability efforts, you can differentiate yourself from the competition and make your offer more appealing to potential guests.
Building trust with customers requires effective communication aimed at conveying a sense of safety and reliability. Clearly and promptly communicate your cancellation and refund policies, promotions, and guarantees. To achieve this, you should engage with customers through social media, newsletters, chats, or video calls to answer their questions and provide assistance and advice.
Encouraging direct bookings through your website or contact channels will allow you to save on commissions, have greater control over data, and establish a more direct relationship with customers. Offer exclusive benefits such as discount codes, loyalty bonuses, free services, or room upgrades.
One of the most effective strategies for attracting customers during the low season is showcasing the beauty and unique aspects of the area where your property is located. You can do this by creating multimedia content that tells the story, culture, nature, gastronomy, events, and activities of your area. Additionally, you can collaborate with local entities such as tour guides, cultural associations, and local producers to offer your guests unique and unforgettable experiences.
To make your offer even more enticing, create personalized packages for your customers. You can offer packages that include not only accommodation but also services and experiences related to the area. For example, why not create packages for couples, families, sports enthusiasts, culture lovers, or those seeking relaxation? And don’t forget to take advantage of holidays and special occasions to create themed packages, such as for Valentine's Day, Carnival, Easter, or Christmas. It's important that the packages are customizable, flexible, and affordable.